Logan Paul is a professional wrestler now for those not into sports entertainment. On Friday Night Smackdown he unveiled the partnership between his Prime brand drink and WWE. It will be the first time that a sponsor will be on the mat of WWE. Prime is WWE’s “Official Hydration Drink Partner” and Logan Paul will […]
sponsorships
Bud Light presenting sponsor of UFC 299
The Sports Business Journal reports that Bud Light will be the presenting sponsor for UFC 299 on Saturday. Via SBJ article on the news: Additional assets Bud Light will get as presenting partner include increased integration into the ESPN broadcast and increased branding throughout the event like having its logo on press conference backdrops, weigh-in […]
19 Crimes joins UFC as domestic wine partner
The UFC has signed Australian wine brand 19 Crimes as the UFC’s first domestic wine sponsor. It will be the fifth spirits/alcoholic beverage sponsor for the company. Per Sports Business Journal, its a two-year deal in the “low-to-mid-seven figures.” The deal first started on Asian UFC events and has now expanded to the US. The […]
UFC made $1.3 Billion in 2023
TKO announced fourth quarter earnings for 2023 and the filings revealed the UFC and WWE made record revenue. The UFC made $142.9 million in adjusted earnings on $282.8 million for the fourth quarter. In total for the year, the UFC revenues rose 13% to $1.3 billion while adjusted EBITDA was up 11% to $756 million. […]
Black Rifle Coffee Company is latest UFC sponsor
During fight week of UFC 298, the UFC and Black Rifle Coffee Company (BRCC) announced a multi-year marketing partnership. It is the latest sponsor for the UFC which has leaned right in finding sponsors. BRCC appeared on the Octagon mat for the first time at Saturday’s event in Anaheim, California. Per its press release, BRCC […]