The Sports Business Journal reports that Toyo Tires has renewed its partnership with the UFC making its the longest tenured sponsor for the promotion. Remarkably, it will be the 20th year that Toyo Tires has been associated with the UFC as the “official tire” of the company. The deal is for 3 years and is […]
sponsorships
PFL signs deal with DudeWipes
The Professional Fighters League announced a sponsorship deal with DudeWIpes ahead of Friday’s PFL World Championships. The global hygiene brand will integrate with PFL broadcasting during the broadcasts: Under the agreement, DUDE Wipes will present The DUDE to Watch, in which PFL head of fighter operators for PFL Europe and commentator Dan Hardy will breakdown the […]
Bud Light returns to sponsor UFC in 6-year, $100M pact
Bud Light returns to the center of the Octagon in 2024 as the two announced a 6-year partnership that is estimated at $100 million. The deal means that it is ending its relationship with Modelo (the brand anyway as the two companies are owned by the same parent) which began in 2017. Anheuser-Busch and Bud […]
Ram Trucks signs on as sponsor with UFC
Stellantis brand Ram Trucks is now a sponsor with the UFC per the Sports Business Journal. The deal with begin this Saturday at UFC 294 and Ram is a sponsor for the first time in a decade with the company. The UFC is looking to secure sponsorship spots after its merger with WWE. The international […]
WWE terminates agreement with Panini, may seek injunction
WWE and its most recent card sponsor Panini are in a battle after the sports and entertainment company terminated Panini’s contract with it. However, according to WWE, Panini continues to sell WWE product which is in violation of the contract and will seek a court injunction for Panini to cease and desist. Panini and WWE […]