The Sports Business Journal reports “brisk” sales for August’s fight between Nate Diaz and Jake Paul. Adam Stern reports that “more than 60 percent” of the tickets on sale have been purchased. Stern notes that “a significant portion of the lower parts of the arena already sold.” Much of the premium viewing seats on the […]
Paul-Diaz
Celsius Essential Energy to sponsor Diaz-Paul
The first press conference between Jake Paul and Nate Diaz took place at the American Airlines Center in Dallas. It was announced that Celsius Essential Energy will be the lead sponsor for the fight. The sponsorship activation started on Tuesday with the energy drink all over the press conference table. No terms of the deal […]