This week, the Maximum Fighting Championship reached a one-year sponsorship agreement with Calgary-based Assassin Fight Wear. While the financial terms of the deal have not been disclosed, Assassin now becomes the exclusive MMA apparel of the MFC and will join official MFC merchandise as the only other apparel available for purchase at MFC events. Under […]
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Promoter’s Spotlight: Maximum Fighting Championship
I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]
Shamrock Inc: Frank Talks Business and Brand Building
Despite having only six fights in the past nine years – all of them outside the UFC – Frank Shamrock has kept his name recognition high and built a multi-faceted business with almost 30 full-time employees. In a recent interview with MMAPayout.com, Shamrock described his keys to success, while offering some advice to anyone hoping […]