The Sports Business Journal released its highly anticipated sponsorship issue this week. The in-depth feature is highlighted by a roundtable discussion with numerous marketing executives from several big name companies including A-B Inbev, Pepsi, Turnkey Sports Management, and others. Here’s a snippet, but make sure you run over to the website and check out the entire thing: […]
sponsorships
New TV “Stickiness” Measurement
TVbytheNumbers sheds some light on television’s newest ratings index, “stickiness,” which measures the percentage of a TV program actually viewed against the average percentage of all other programs in the time slot category. The metric is designed to assess how well “tuned-in” viewers are to a particular program. The system was developed by Rentrak and here’s a […]
Anheuser-Busch Adjust Approach to Sports Sponsorship
Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]
Silver Star Signs A Second Fighter For UFC 102
Add Antonio Rodrigo “Minotauro” Nogueira To The List Of Fighters Wearing Signature Silver Star Walkout Tees For UFC 102 (IRVINE, CA) – Already sponsoring Thiago Silva for his fight, Silver Star will create a signature walkout tee for Antonio “Minotauro” Nogueira as he takes on Randy “The Natural” Couture for a heavyweight showdown as the […]
Dethrone to Sponsor UFC Fighters
MMAPayout.com has learned that MMA apparel maker, Dethrone, has been removed from the UFC’s banned list, and will be sponsoring UFC fighters Mike Swick and Josh Koscheck at UFC 103 and Cain Velasquez at UFC 104. Dethrone is also set to sponsor Zuffa fighters such as Jon Fitch and Jose Aldo in the future. With all the hype surrounding UFC 100 it […]