Ben Henderson’s recent victory over Donald Cerrone to win the WEC interim Lightweight Title was a great moment in the career for Henderson and a great win for his sponsor, MTX Audio. During the fight, which is widely regarded as a fight of the year candidate; many noted the numerous logos worn by Cerrone. On […]
sponsorships
Fighter Sponsorships and Assessing ROI
The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]
White on Sponsorships: “We Don’t Need Anybody”
Dana White recently spoke with ULTMMA on a variety of topics including the UFC’s position on sports sponsorships: Payout Perspective: The business model that got the UFC to this point, is not the exact same business model that the UFC needs in order to reach the next level or upper echelon of the sporting world. The kind of growth […]
SBJ: Sponsorship In-depth
The Sports Business Journal released its highly anticipated sponsorship issue this week. The in-depth feature is highlighted by a roundtable discussion with numerous marketing executives from several big name companies including A-B Inbev, Pepsi, Turnkey Sports Management, and others. Here’s a snippet, but make sure you run over to the website and check out the entire thing: […]
New TV “Stickiness” Measurement
TVbytheNumbers sheds some light on television’s newest ratings index, “stickiness,” which measures the percentage of a TV program actually viewed against the average percentage of all other programs in the time slot category. The metric is designed to assess how well “tuned-in” viewers are to a particular program. The system was developed by Rentrak and here’s a […]