Xyience, maker of Xenergy, the official energy drink of the UFC, has announced it will hold a UFC Weekend Experience similar to those recently held by other UFC sponsors like Harley Davidson, Bud Light, and Edge Shave Gel. One grand prize winner will receive a trip for two to Las Vegas in order to train with […]
sponsorships
UFC 113: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be looking at UFC 113: Machida vs. Shogun II held in Montreal, Quebec on Saturday, May 8th, 2010. The event featured the heavily anticipated rematch between Lyoto Machida and Mauricio Shogun Rua, but also included a co-main event between Josh Koscheck and Paul Daley in […]
Alienware to Sponsor Mitrione, Other Suckerpunch Fighters
Damon Martin of MMAWeekly has the latest scoop on yet another significant corporate sponsor entering the MMA fold. Dell Computers subsidiary Alienware will sponsor fighters managed by Suckerpunch Entertainment including Matt Mitrione (UFC 113), Amir Sadollah, Pat Berry, and others. The deal with Alienware, a subsidiary of Dell Computers, will begin immediately. It will feature […]
Aldo vs. Faber: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]
UFC Sponsors Picking Up Activation
Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]