The UFC Store is now sending out e-mail blasts to promote Silver Star walk-out t-shirts from UFC 117. Payout Perspective: This is an intriguing move for the UFC. Zuffa has traditionally been loathe to promote any brand that isn’t its own, a partner, or one in which it has a financial stake. Yet, Silver Star […]
sponsorships
Clinch Gear Joins Strikeforce, Inks Deal with Collective Licensing International
Collective Licensing International (CLI) has quietly inked a deal with Dan Henderson’s MMA apparel and gear company, Clinch Gear. If you recall, CLI also inked a licensing deal with Strikeforce just a few months before, which was announce around the Nashville CBS event which took place on April 17. Here is an excerpt from the press release: Collective Licensing […]
UFC 117: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]
Faber in K-Swiss Campaign
Urijah Faber will be featured in a new K-Swiss Tubes marketing campaign alongside the Saints’ Jeremy Shockey, 49ers’ Patrick Willis, and fictional character Kenny Powers from HBO’s “Eastbound and Down”. Payout Perspective: K-Swiss purchased MMA sponsor FORM Athletics last week, but further signaled its commitment to MMA this week with the inclusion of Urijah Faber […]
UFC Debuts at ESPN X Games
The UFC announced over the weekend that it would be partnering with PMR Motorsports to sponsor two rally cars during ESPN’s X Games in Los Angeles on July 31. ESPN viewers and X Games fans packed inside the LA Coliseum won’t miss the trademark UFC logo and numbers “117” and “118” on the 2007 Subaru […]