Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]
sponsorships
Faber in K-Swiss Campaign
Urijah Faber will be featured in a new K-Swiss Tubes marketing campaign alongside the Saints’ Jeremy Shockey, 49ers’ Patrick Willis, and fictional character Kenny Powers from HBO’s “Eastbound and Down”. Payout Perspective: K-Swiss purchased MMA sponsor FORM Athletics last week, but further signaled its commitment to MMA this week with the inclusion of Urijah Faber […]
UFC Debuts at ESPN X Games
The UFC announced over the weekend that it would be partnering with PMR Motorsports to sponsor two rally cars during ESPN’s X Games in Los Angeles on July 31. ESPN viewers and X Games fans packed inside the LA Coliseum won’t miss the trademark UFC logo and numbers “117” and “118” on the 2007 Subaru […]
K-Swiss Purchases FORM Athletics
Yesterday, it was officially announced that K-Swiss has purchased FORM Athletics from founder and CEO, Mark Miller. California Sports Company K-Swiss (Nasdaq: KSWS) announced today the acquisition of Laguna Beach-based FORM Athletics. Terms of the deal were not disclosed. FORM Athletics will operate as a division of K-Swiss led by Mark Miller, FORM’s incumbent founder […]
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]