Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the highly anticipated UFC 116: Lesnar vs. Carwin that was held at the MGM Grand in Las Vegas, Nevada on Saturday, July 3rd. The event featured a heavyweight title fight between Brock Lesnar and Shane Carwin, but also showcased the […]
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Strikeforce Fedor vs Werdum: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Fedor’s Strikeforce debut on Showtime, titled “Fedor vs Werdum”, which took place in the HP Pavilion in San Jose, CA. The event featured 4 fights (1 title fight): Fedor Emelianenko vs. Fabricio Werdum, Cung Le vs. Scott Smith, Cris Cyborg […]
AB Inbev Reviewing Sponsorship Roster
This week’s IEG Sponsorship Report brings interesting news of an on-going audit at AB Inbev designed to analyze and evaluate over 300 sponsorship agreements the company currently has with different sports properties throughout the world. The goal of the audit is to align AB-InBev brands with the new global sponsorship strategy that will be implemented […]
MMAPayout: Detailed Report From E3 & Strikeforce Los Angeles (Pt. 2)
As 6 PM dawned upon E3 attendees, LA Convention Center workers switched off the power to all gaming platforms and commenced to pry the controllers away from the gamers. Sadly, we all knew it was time to go. Slowly the crowd filed out, eventually making their way towards the Nokia Theater area where Strikeforce conveniently […]
Lipton Brisk and Chuck Liddell
Earlier this month, Lipton Brisk released a digital short story entitled The Way of the Brisk: The Untold Story featuring UFC legend Chuck Liddell. Payout Perspective: The segment is really quite well-done and the perfect example of what we talk about here at MMAPayout.com all the time: the actual marketing or sponsorship activation directed towards […]