The UFC Store is now sending out e-mail blasts to promote Silver Star walk-out t-shirts from UFC 117.
Payout Perspective:
This is an intriguing move for the UFC. Zuffa has traditionally been loathe to promote any brand that isn’t its own, a partner, or one in which it has a financial stake. Yet, Silver Star does not fit the above criteria. This leads me to believe a partnership may be in the works. We’ve also seen the Silver Star logo appear on the canvas lately, which further suggests some sort of significant partnership – beyond an ad buy – is happening.
This is a little off topic but did anyone see the Lugz commercial? I just saw it on ESPN. It was very good and featured cain velasquez. This isnt the place for this but its nice to see Lugz step up just in time to push his fight with Brock.
Here is the video
http://www.lugz.com/