Yesterday, it was officially announced that K-Swiss has purchased FORM Athletics from founder and CEO, Mark Miller. California Sports Company K-Swiss (Nasdaq: KSWS) announced today the acquisition of Laguna Beach-based FORM Athletics. Terms of the deal were not disclosed. FORM Athletics will operate as a division of K-Swiss led by Mark Miller, FORM’s incumbent founder […]
sponsorships
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]
Silva, Evans Sign with MusclePharm
Interview with AMP Energy’s Pat Santangelo
AMP Energy unveiled its Hometown Takedown contest in May to the delight of MMA fans throughout the United States. MMAPayout covered the activation piece shortly thereafter, but today we’re providing a follow-up in the form of an exclusive interview with AMP Energy’s Pat Santangelo. Why did AMP decide to become a WEC sponsor and what […]
UFC 116: Prelim & Weigh-in Ratings
MMAPayout.com has learned that the UFC 116 Prelims drew a .9 HH rating on the strength of an average audience of 1.3 million viewers. The broadcast also drew a 1.11 in the M18-34 and a 1.04 in the M18-49 demographics. Additionally, the UFC 116 Weigh-Ins that aired on Friday, July 2nd drew a solid 645,000 […]