Last week Bellator CEO, Bjorn Rebney was featured in an interview on WSJ.com about building the Bellator brand. He talked about the substantial growth of MMA and the past and future of Bellator. Via WSJ.com Bellator will make its debut on MTV2 this Saturday night, March 5th at 9PM ET. Via Bellator press release: Bellator […]
Public Relations
Payout Perspective: UFC 127
Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]
NBA’s Warriors host MMA Night on Monday
Dethrone Royalty’s stable of fighters will be featured at the Golden State Warrior’s game Monday night for MMA Night. There are special ticket packages which include a Dethrone t-shirt and a pre-game autograph signing featuring Cain Velasquez and Josh Koscheck. Payout Perspective: This is the first I’ve heard of an NBA team working a promotional […]
Is Herschel Walker good for MMA?
At 48 years old, Herschel Walker is set to fight on the Strikeforce card Saturday night. Because of his football celebrity, he has been able to penetrate mainstream media by talking about the fact that he could still play football at his age. Strikeforce and Showtime should benefit from this crossover publicity. But is Walker good for MMA? […]
UFC introduces economic impact study on behalf of legalization in NY
The latest UFC public relations efforts to sway approval for legalized mixed martial arts in New York came at a press conference on Thursday. The UFC introduced an economic impact study which indicated that two UFC events in New York in the first year of regulation would garner the state $23 million dollars. UFC president Dana […]