Yesterday, Shine Fights held a pre-fight press conference for its Mayorga-Thomas fight scheduled for next month on May 15th. During the session, things got pretty tense between Mayorga and Thomas. Watch for yourself: Payout Perspective: There was something about the dynamic of Mayorga talking so much trash, the old lady translating, and Thomas visibly seething […]
Public Relations
Ed Soares Talks Silva-Maia
Anderson Silva’s manager Ed Soares takes the time to speak with Kimura.se about the UFC 112 main event gone wrong between Anderson Silva and Demian Maia. Payout Perspective: Anderson Silva is human just like the rest of us. So, perhaps his emotions got the best of him at UFC 112. Still, you’d expect more from someone […]
Publicity at the Core of UFC Hype Machine
What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]