Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]
Public Relations
NBA’s Warriors host MMA Night on Monday
Dethrone Royalty’s stable of fighters will be featured at the Golden State Warrior’s game Monday night for MMA Night. There are special ticket packages which include a Dethrone t-shirt and a pre-game autograph signing featuring Cain Velasquez and Josh Koscheck. Payout Perspective: This is the first I’ve heard of an NBA team working a promotional […]
Is Herschel Walker good for MMA?
At 48 years old, Herschel Walker is set to fight on the Strikeforce card Saturday night. Because of his football celebrity, he has been able to penetrate mainstream media by talking about the fact that he could still play football at his age. Strikeforce and Showtime should benefit from this crossover publicity. But is Walker good for MMA? […]
UFC introduces economic impact study on behalf of legalization in NY
The latest UFC public relations efforts to sway approval for legalized mixed martial arts in New York came at a press conference on Thursday. The UFC introduced an economic impact study which indicated that two UFC events in New York in the first year of regulation would garner the state $23 million dollars. UFC president Dana […]
Milwaukee to honor Showtime Pettis
The UFC announced that on Thursday lightweight contender, Anthony “Showtime” Pettis, will receive an official proclamation by the city of Milwaukee. The Mayor of Milwaukee will be on hand to give the official proclamation to Pettis. Via UFC press release: “…his work in the community, have earned the 23-year-old an official proclamation from his hometown of the […]