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Public Relations

Lesnar appearance on Jimmy Fallon

March 29, 2011 by Jason Cruz 3 Comments

Brock Lesnar made an appearance on the Jimmy Fallon Show on NBC last night to promote his autobiography and The Ultimate Fighter 13 premiering this Wednesday. Unlike his previous promotion for his book, Lesnar was clean shaven, affable and played along with Jimmy Fallon. Lesnar even participated in a “mini-skit” where he reverses a Fallon […]

Filed Under: Public Relations, TUF, TV, UFC

Dana White web chat with Seattletimes.com

March 24, 2011 by Jason Cruz Leave a Comment

Dana White participated in a web chat Wednesday on the Seattle Times web site. The chat was a part of promoting this Saturday’s UFC Fight Night in Seattle. White discussed many topics including some interesting business issues: – White expected the Seattle show to be about 8,000 in attendance but now about 14,000 tickets have […]

Filed Under: pro wrestling, Public Relations, UFC

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Jon Jones to appear on The Tonight Show Thursday

March 21, 2011 by Jason Cruz 1 Comment

It was announced via Dana White’s twitter account that Jon Jones will be a guest on The Tonight Show with Jay Leno. It will mark the first time that a UFC star will appear on the show. Although Rampage Jackson and Jacob Volkmann (H/t Mike Chiapetta) may have appeared on the show in the past, […]

Filed Under: Public Relations, TV, Twitter, UFC

UFC all over NYC pre-UFC 128

March 19, 2011 by Jason Cruz Leave a Comment

The UFC is taking advantage of UFC 128 by doing a lot of hype for the event in NYC. Here are several examples: Chuck Liddell joining NYC firefighters to march in the St. Patrick Day’s Parade. Liddell even dyed his beard green for the event.  (H/t Cagewriter) Brandon Vera and Dominick Cruz talking to school […]

Filed Under: Public Relations, TV, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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