Not only will the UFC be holding a big event Saturday night, Manny Pacquiao takes on Juan Manuel Marquez. The Toronto Star looks at the Manny Pacquiao brand and asks whether it has plateaued. Earlier this year, Pacquiao and Top Rank consolidated his marketing team to focus on securing endorsements. Team Pacquiao and Top Rank hired […]
marketing
CageHero rebrands itself
MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]
FOX Promotes “UFC on FOX: Velasquez vs Dos Santos” During MLB Game
Last week, UFC and Fox officially announced their first “UFC on FOX” network event on 11/12. This weekend – just over two months before the day of the event – FOX began it’s promotional campaign during the Red Sox vs Rangers “MLB Game of the Week” on Saturday afternoon. The in-game promo occurred in the […]
UFC-Harley Davidson announce multi-year partnership and “Hometown Throwdown” promotion
The UFC announced that it has entered into a multi-year partnership with longtime UFC sponsor Harley Davidson. The motorcycle maker became a core UFC sponsor in 2008. Harley Davidson will be featured across multiple UFC platforms including PPV, tv broadcasts, online and in the octagon. It will also be a partner in a newly announced […]
Harley Davidson offers motorcycle for Hardy-Lytle winner
MMA Junkie reports that the winner of the UFC on Versus 5’s main event will receive a Harley Davidson. Dan Hardy and the retiring Chris Lytle will compete for the Harley Davidson Blackline. According to MMA Junkie, “UFC officials today announced that either Chris Lytle or opponent Dan Hardy also will receive a 2012 Harley-Davidson […]