Strikeforce held their Heavyweight GP meet and greet fan experience event in New York, where fans were able to meet all GP participants, win free tickets, autographs, photos, and participate in other activities geared for the fans. The event ran from 4-6pm ET at the Roseland Ballroom, where fans got a chance to meet, interact, […]
marketing
UFC 126: Payout Perspective
Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]
Jones signs signature deal with K-Swiss, FORM
K-Swiss announced a multi-year endorsement deal with UFC light heavyweight contender Jon “Bones” Jones for K-Swiss and FORM Athletics. Jones’ deal includes collaborating with K-Swiss on a signature shoe. According to Jones’ agent, Malki Kawa, he is the first MMA star to have his own shoe. Via K-Swiss press release: The Jones deal with K·Swiss will […]
Silva signs with sports marketing company 9ine
Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]
GSP splits with agent Shari Spencer
Georges St. Pierre has split with his agent since 2007, Shari Spencer. A press release Thursday provided the news of the change in management and described the split as amicable. According to the press release, “They (GSP-Spencer) felt they had a different vision for the future of Georges’ career and it was best to remain close […]