“The piracy of live sporting events is illegal; it kills jobs, and threatens the expansion of U.S.-based companies.” Lorenzo Fertitta, CEO of Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®), prepared statement before the United States House of Representatives Committee on the Judiciary. In a statement before the House Judiciary Committee in December 2009, […]
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The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
UFC and WEC Set to Merge
Ariel Helwani of MMAFighting.com has just posted an interview with Dana White in which the UFC President has announced the UFC and WEC will be merging effective January 2011. Payout Perspective: This is a topic that I’ve covered almost ad nauseam over the last two years with articles like Exploring a Possible Merger and interviews […]
UFC 121: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’re taking a look at UFC 121: Lesnar vs Velasquez which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event featured a heavyweight title clash between Brock Lesnar and Cain Velasquez, but also featured the debut of Jake Shields in […]