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UFC 115: Payout Perspective

June 14, 2010 by Kelsey Philpott 13 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]

Filed Under: booking, Featured, marketing, Public Relations, TV, UFC

AMP Energy and WEC Present: Hometown Takedown

June 3, 2010 by Kelsey Philpott Leave a Comment

AMP Energy Drink and the WEC have unveiled a new promotion called “Hometown Takedown” which allows fans to jump online and vote for the city of their choice to host a future WEC event. The contest will run from May 28th until July 31st and the winning city will be announced sometime around August 18th. […]

Filed Under: Featured, marketing, sponsorships, WEC

UFC 114: Payout Perspective

May 31, 2010 by Kelsey Philpott 6 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 114: Rampage vs. Evans, which was held at the MGM Grand in Las Vegas, Nevada on May 29th, 2010. The event featured a light heavyweight contender bout between Rampage Jackson and Rashad Evans and coincided with the second ever […]

Filed Under: Blue Book, Featured, marketing, opinion and analysis, pay-per-view, sponsorships, UFC

100 Annual UFC Shows Possible?

May 28, 2010 by Kelsey Philpott 7 Comments

John Morgan of MMAJunkie reports that the UFC has already begun the preliminary research necessary to determine whether an office in China is feasible and worthwhile. The goal of the UFC is to begin expanding its reach with localized versions of TUF in several different markets and eventually to begin promoting 100 shows per year. The […]

Filed Under: Featured, international, TV, UFC

ESPN Sports Poll: MMA Fan Avidity

May 27, 2010 by Kelsey Philpott 7 Comments

This isn’t recent news – somehow it slipped past me and the rest of the community last Fall – but according to an ESPN Sports Poll, mixed martial  arts was the only sport in North America to grow in fan avidity over 2009. The size of the sport’s overall fan base increased by approximately 4%, […]

Filed Under: Featured, marketing, UFC

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