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Featured

The Sports TV Landscape

January 20, 2011 by Kelsey Philpott 10 Comments

Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]

Filed Under: Featured, ratings, TV, Zuffa

UFC 125: Payout Perspective

January 2, 2011 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]

Filed Under: Featured, mainstream, marketing, pay-per-view, sponsorships, TV, UFC

WEC 53: Payout Perspective

December 21, 2010 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]

Filed Under: Dethrone, Featured, gate, ratings, sponsorships, Twitter, UFC, WEC

Bellator Signs 3-Year MTV2 TV Deal

December 14, 2010 by MMAPayout Moderator 16 Comments

After a rumored FX, Fuel TV, and FSN package TV deal failed to come to fruition , Bellator announced this morning a 3-year TV deal with MTV2 for next year, set to debut in March 2011. New York, NY, December 14, 2010 – Bellator Fighting Championships, a growing force in the world of mixed martial […]

Filed Under: Bellator, Featured, TV

UFC 124: Payout Perspective

December 13, 2010 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]

Filed Under: Featured, gate, mainstream, marketing, media, pay-per-view, sponsorships, UFC

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