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Featured

100 Annual UFC Shows Possible?

May 28, 2010 by Kelsey Philpott 7 Comments

John Morgan of MMAJunkie reports that the UFC has already begun the preliminary research necessary to determine whether an office in China is feasible and worthwhile. The goal of the UFC is to begin expanding its reach with localized versions of TUF in several different markets and eventually to begin promoting 100 shows per year. The […]

Filed Under: Featured, international, TV, UFC

ESPN Sports Poll: MMA Fan Avidity

May 27, 2010 by Kelsey Philpott 7 Comments

This isn’t recent news – somehow it slipped past me and the rest of the community last Fall – but according to an ESPN Sports Poll, mixed martial  arts was the only sport in North America to grow in fan avidity over 2009. The size of the sport’s overall fan base increased by approximately 4%, […]

Filed Under: Featured, marketing, UFC

UFC 113: Payout Perspective

May 10, 2010 by Kelsey Philpott 11 Comments

Welcome to another edition of Payout Perspective! This week we’ll be looking at UFC 113: Machida vs. Shogun II held in Montreal, Quebec on Saturday, May 8th, 2010. The event featured the heavily anticipated rematch between Lyoto Machida and Mauricio Shogun Rua, but also included a co-main event between Josh Koscheck and Paul Daley in […]

Filed Under: Featured, pay-per-view, sponsorships, TV, UFC

Aldo vs. Faber: Payout Perspective

April 25, 2010 by Kelsey Philpott

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at WEC 48: Aldo vs. Faber (only it wasn’t titled WEC 48 for various reasons we’ll cover below) that was held on Saturday, April 24th from the ARCO Arena in Sacramento, California. The event featured a plethora of great match-ups, including […]

Filed Under: Blue Book, Featured, marketing, opinion and analysis, pay-per-view, sponsorships, WEC

UFC Sponsors Picking Up Activation

April 21, 2010 by Kelsey Philpott 4 Comments

Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]

Filed Under: Featured, marketing, sponsorships, UFC

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