FighterXFashion reports that Adidas has signed on UFC fighter Luke Rockhold. Although no terms of the sponsorship have been revealed, its anticipated that Rockhold should be repping the three stripes in preparation for his fight against Michael Bisping on November 8th. Hard to express how happy I am to partner w/ @adidascombatsportusa http://t.co/rVVXqISJhK… http://t.co/JMg38otF1i pic.twitter.com/RcNe8rURlc […]
Apparel
Showtime stars in commercial for Reebok ZJet shoes
Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe. Showtime recently signed a deal with Reebok. The web commercial can be seen on Reebok’s YouTube page. In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure. The video briefly shows the UFC […]
Robbie Lawler signs with Adidas Combat
Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday. The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports. There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television […]
Forbes.com reports on “lean” UFC sponsor market and Hendricks/Reebok deal
Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
UFC 171: Payout Perspective
Welcome to another edition of Payout Perspective. This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night. For Hendricks, it […]