Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]
Apparel
Hip Hop and MMA
Hip Hop magazine The Source is reporting that Snoop Dogg is looking to enter the MMA clothing business with his Serious Pimp line (of which he was recently named the President). The article basically states that Snoop is looking to marry the hip hop and MMA cultures through the clothing line, fighter sponsorship (Rampage Jackson […]
Tapout Re-Signs Rich Franklin
Tapout has announced that it has renewed its partnership with Rich Franklin for UFC 115 and will also be involved in marketing Franklin’s American Fighter apparel line moving forward. As part of the deal struck, Rich Franklin will be walking out with his very own signature shirt that stylishly showcases both the TapouT brand and […]
Punishment Athletics on TUF 11
Spike TV has filmed a number of trailers – including the five minute teaser of tonight’s debut episode – which feature Tito’s team adorned in Punishment Athletics gear. It’s also now being reported that the brand will be running 30 second commercial spots in select areas during the TUF 11 broadcast. Payout Perspective: Tito Ortiz […]
RVCA Back in the UFC
RVCA sponsored athlete, BJ Penn, confirmed in an interview with IGN.com on Monday that RVCA is once again an approved sponsor for UFC fighters. In addition to Penn, the trendy lifestyle brand also sponsors UFC middleweight contender Vitor Belfort. IGN: RVCA clothing was recently banned from sponsorships inside the UFC. You’ve always been related to RVCA, […]