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Jason Cruz

Strikeforce offers Ring Girl contest on Facebook

February 16, 2011 by Jason Cruz 4 Comments

The UFC is not the only MMA organization using a promotion on Facebook to attract fans. In lieu of its March 5thevent in Columbus, Ohio, Strikeforce is using its Facebook page to conduct a contest for young women who aspire to be a Strikeforce Ring Girl. Facebook users that “Like” the Strikeforce fan page can […]

Filed Under: social media, Strikeforce

First international TUF likely in Philippines this year

February 15, 2011 by Jason Cruz 1 Comment

MMA Weekly reports that the ongoing UFC reality show, The Ultimate Fighter, will have its first international show in 2011, likely in the Philippines. Dana White made this announcement during a conference call Tuesday. Via MMA Weekly: “This year,” White confirmed about when an international “Ultimate Fighter” will debut. “I’m pretty sure the first one’s probably […]

Filed Under: TUF, UFC

Form Athletics releases Vegas-inspired video to support new clothing line

February 15, 2011 by Jason Cruz 6 Comments

Form Athletics released a video supporting its Fall 2011 clothing line. With its tagline: “Finally a brand you’ll want to wear,” it looks to be more than just t-shirt designs. The video shows the Form stable including Urijah Faber, Mark Munoz, Jon Jones (shooting pool in the shadows), Chad Mendes, Joseph Benavidez, Scott Jorgenson and Anthony Pettis. Payout […]

Filed Under: Apparel, marketing, viral video

WWE leads way in social media

February 15, 2011 by Jason Cruz 7 Comments

Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]

Filed Under: pro wrestling, social media, WWE

Jones’ agent merges with another sports agency

February 14, 2011 by Jason Cruz 3 Comments

Jon Jones’ agent, Malki Kawa, has joined forces with a sports management agency to form Authentic Sports Management. The agency will have offices in New York, Los Angeles and South Florida. Via Authentic Sports Management press release: Entrepreneur and business owner Glenn Robinson and entertainment manager Jon Rubinstein announce the establishment of Authentic Sports Management (ASM) […]

Filed Under: agent, press release

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