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Jason Cruz

New Magazine Focuses on MMA Fitness

February 9, 2011 by Jason Cruz 2 Comments

Fighters Only magazine has introduced a new fitness publication called, Train Hard Fight Easy (THFE), which will focus on MMA fitness and nutrition. According to Fighters Only: In addition to expert editorial discussing MMA-related health, nutrition and conditioning THFE also features blow-by-blow fighting techniques. Taking readers through their fight secrets and appearing in their own […]

Filed Under: publishing

UFC 126: Payout Perspective

February 8, 2011 by Jason Cruz 8 Comments

Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]

Filed Under: booking, Featured, gate, marketing, new media, pay-per-view, payouts, social media, sponsorships, Twitter, UFC, xyience

NBA’s Warriors host MMA Night on Monday

February 6, 2011 by Jason Cruz 2 Comments

Dethrone Royalty’s stable of fighters will be featured at the Golden State Warrior’s game Monday night for MMA Night. There are special ticket packages which include a Dethrone t-shirt and a pre-game autograph signing featuring Cain Velasquez and Josh Koscheck. Payout Perspective: This is the first I’ve heard of an NBA team working a promotional […]

Filed Under: Dethrone, Public Relations

MFC to air commercials during Super Bowl

February 6, 2011 by Jason Cruz 1 Comment

While many of us are focusing on football today, those in Canada should keep an eye out for the MFC’s commercial during the Super Bowl. Via the MFC release: Fans in Northern Alberta can see the ad while watching the big game on CTV Edmonton. The spot features all the details about the upcoming card on Friday, […]

Filed Under: MFC

Jones sports new Form wear at weigh-ins

February 4, 2011 by Jason Cruz Leave a Comment

At the weigh-ins last night, Jon “Bones” Jones sported a hoodie from what appears to be his new line of signature clothing. H/T: Cagewriter Payout Perspective: If the signature line, is code for expensive, the hooded sweatshirt is in the line. At $87.99, you’d have to be a big fan, or really cold to purchase […]

Filed Under: Form Athletics, UFC

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