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Jason Cruz

Sponsorship Spotlight: XBox 360

February 22, 2011 by Jason Cruz 5 Comments

MMA Payout had the opportunity to contact Mary Renouf of the Global Brand Marketing department of XBox for a Q&A about its recent sponsorship of Demetrious “Mighty Mouse” Johnson at UFC 126. Johnson defeated Kid Yamamoto in the second match ever aired on UFC’s Facebook page. MP: How did you decide to sponsor Demetrious Johnson? […]

Filed Under: Company Profile, Featured, marketing, Sponsorship Spotlight

MMA documentary set to debut at film festival

February 21, 2011 by Jason Cruz 7 Comments

A new documentary, Fightville, focusing on mixed martial arts will appear at the South by Southwest Film Festival in Austin, Texas on March 12th. Via Press Release: For those looking for a sign that MMA is crossing over to the mainstream, the New York Times recently reported that of the 1,792 feature films submitted to […]

Filed Under: marketing, press release

Team Quest lawsuit: Henderson sues for name rights

February 20, 2011 by Jason Cruz 3 Comments

This past Monday, Dan Henderson has sued Matt Lindland for the rights to the name of Team Quest. The lawsuit filed in California claims copyright and trademark infringement against Lindland over the Team Quest mark. Via Cage Potato: The dispute centers on ownership and rights to the Team Quest name. Henderson was at one point […]

Filed Under: legal

Lesnar book out May 24th

February 18, 2011 by Jason Cruz 3 Comments

MMA Junkie reports that Brock Lesnar’s autobiography is due out May 24th. The former UFC champ and current TUF coach wrote the book with Paul Heyman. Via MMA Junkie: Although notoriously closed-guarded and rarely one to seek out publicity, Lesnar promises to speak openly about his pro-sports career and life outside of competition. The 208-page […]

Filed Under: publishing

UFC 129: $40 million economic impact for Toronto

February 17, 2011 by Jason Cruz 10 Comments

Dana White predicts a $40 million economic impact for Toronto as a result of UFC 129. White also stated in a conference call Tuesday that UFC 129 could bring $1.5 million in revenue to the city from ticket taxes alone.  In addition, the UFC has sold $11 million in tickets for the event Via Rogers […]

Filed Under: financial, gate, UFC

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