WWE’s Monday night debut of its resurrected reality show, Tough Enough, received a huge audience of 3.3 million viewers. The reality show featuring Stone Cold Steve Austin has 14 individuals competing for a WWE contract. Via Zap2it.com: WWE TOUGH ENOUGH is #2 new reality series premiere of the year on cable in P18-49 and P18-34. […]
Bud Light renews sponsorship deal with UFC
The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]
Fight Camp 360 receives .5 rating for CBS debut
Kevin Iole of Yahoo! Sports reported via twitter that the debut of Fight Camp 360: Pacquiao vs. Mosley scored a .5 rating on CBS this past Saturday morning. The rating was very good considering the show was on network television on a Saturday morning. Payout Perspective: Nice ratings considering it was not the lead-in to […]
Bellator 39 ratings: 174,000 viewers
MMA Weekly reports that ratings for Bellator 39 Saturday were slightly up to 174,000 viewers. The increase in ratings stops a streak of declining MTV2 ratings for the organization. Via MMA Weekly: Bellator 39 drew an initial audience of 174,000, with 89,000 more tuning in to the replay. While that is a little lower than […]
White responds to low TUF 13 ratings
Dana White posted a response to the critics that have called out the low ratings for The Ultimate Fighter 13’s debut. On the Underground, he posted a response stating that TUF was here to stay. Via The Underground: “SINCE WHEN IS 1.5 MILLIONS VIEWERS BAD? People have been saying it is dead since season 4. […]