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Jason Cruz

Bellator 48: 226,000 viewers

August 23, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that Bellator 48 held this past Saturday scored an average of 226,000 viewers on MTV2. The replay garnered 114,000 viewers. Via MMA Junkie: Of Bellator’s 14 MTV2-televised events, Bellator 48’s ratings rank fifth. Overall, the three monthly “Summer Series” events averaged 242,000 viewers. Season four, which took place earlier this year, averaged […]

Filed Under: Bellator, ratings

Southern California promotion launches Fight Club OC TV

August 22, 2011 by Jason Cruz Leave a Comment

Southern California promotion Fight Club OC is offering its fights online for $4.99. The local promotion’s success has given itself a reason to try to expand to a broader audience. Fight Club OC offers monthly boxing and MMA bouts in a small, but well-attended venue in Costa Mesa, California. Via Fight Club OC: “After just […]

Filed Under: new media, Roy Englebrecht

Fox Sports Radio to simulcast UFC on Fox

August 22, 2011 by Jason Cruz 5 Comments

Dana White made the PR rounds today and had a stop with Southern California’s Petros and Money show. Of the notable things said during the half-hour interview was the fact that Fox Sports Radio would simulcast the UFC’s first show on Fox. Other notable mentions during the interview: White indicated that the Fox deal came […]

Filed Under: Featured, Public Relations, UFC

MFC-Tapout Energy sign sponsorship deal

August 21, 2011 by Jason Cruz 2 Comments

The MFC announced a sponsorship deal with Tapout Energy drinks. Terms of the deal were not disclosed although the MFC indicated that Tapout Energy would be prominently displayed during its next event October 7th. Via Mike Whitman at Sherdog.com: “The MFC has always taken great pride in being an organization that thrives on the support […]

Filed Under: MFC, sponsorships, Tapout

White claims ESPN hates the UFC

August 20, 2011 by Jason Cruz 10 Comments

In response to a tweet, Dana White wrote that ESPN has always hated the UFC. He clarified this tweet with another one stating that Jim Rome was the only good thing about ESPN. It appears that the reaction is due to ESPN cancelling White’s interview promoting UFC 134. Via MMA Mania: Sounds like an awfully […]

Filed Under: opinion and analysis, Public Relations, social media, UFC

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