Prior to Saturday night’s Strikeforce event, it was announced that fighters’ sponsors would have to pay a sponsorship “fee”. Similar to the UFC fee imposed on its fighters’ sponsors, Strikeforce sponsors would have to pay a fee effective immediately. The Underground reported the fee and stated that unconfirmed reports had the fee at $35,000. The fee, […]
Arianny Celeste’s revealing Bud Light commercial
The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]
Ochocinco signs TapouT deal
MMA Mania reports that NFL star Chad Ochocinco has signed a deal with Tapout to sport its mouthguards and wristbands. The deal is a part of Tapout’s expansion outside MMA. Via Tapout press release (h/t MMA Mania): “Ochocinco is the perfect athlete to represent the TapouT brand and its energy and intensity,” said Chris Circo, CEO […]
UFC 131 Prelims: 1.6 million viewers
MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers. Via MMA Junkie: The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time. Saturday night’s fights rank […]
White defends MMA in NY op-ed
Dana White made one last plea for the legalization of MMA in New York with an op-ed piece in today’s New York Daily News. While White hopes for a full NY Assembly vote, the current bill to legalize MMA is not expected to be passed. White argued to overturn the ban in the New York Daily News: It’s long […]