MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand. (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]
Wrestlemania 27 PPV: 1 million buys
Variety is reporting that the tentative numbers for the WWE’s annual supershow met expectations with 1 million PPV buys. The buy rate reflects a 30% increase in North America and 15% overseas. The 1 million buys was helped by the return of The Rock to the WWE roster and the annual celebrity involvement, this time […]
Zuffa sued for “UFC Fan Expo”
Toronto-based Hobby Star Marketing has filed an injunction against Zuffa, LLC, citing trademark infringement for the UFC Fan Expo mark used for this weekend’s events at the Direct Energy Center. The lawsuit also names Reed Exhibitions, the convention company running the event. Hobby Star Marketing is an organizer of Fan Expo Canada. The expo is […]
TUF 13 Episode 5: 1.5 million viewers
MMA Junkie reports that last night’s episode of The Ultimate Fighter on Spike TV a season-best average of 1.5 million viewers. Episode 5 received a 1.3 rating among men 18-49 and a 1.4 among men 18-34. Via MMA Junkie: Wednesday’s episode scored a 1.3 household rating overall and matched the 1.5 million viewers who tuned […]
UFC Central debuts for 129
The UFC announced the debut of “UFC Central” on UFC.tv for this Saturday at UFC 129. The UFC is encouraging fans to purchase the PPV online and experience the UFC’s comprehensive coverage. Via UFC press release: UFC Central, which begins at 8 p.m. ET/5 p.m. PT, will feature pre-fight analysis and be available for free […]