This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]
Yahoo! Sports features Evans in Elite Athlete Workouts
Yahoo! Sports has a feature on its web site on Elite Athlete Workouts. This week it features Rashard Evans as he trains, mentally and physically for his upcoming fight. It also looks into Evans’ diet and nutrition. Broken into three videos, the workout feature looks at Evans and his workout regimen in preparing for a […]
MMaterial Facts (7/22/11): White visits Mr. McMahon, Marquardt finds a job, Munoz does the “Dougie”
Welcome to this edition of MMAterial Facts, where we feature articles from around the MMA community. *** This week’s MMAterial Facts: Dana White Talks UFC 133, Alistair Overeem and Meeting Vince McMahon (MMA Fighting) Bjorn Rebney: If Nate Marquardt wants to fight Hector Lombard & Ben Askren, fight in a Bellator tournament (Fight Opinion) UFC […]
Boston Pizza and UFC Canada enter into sponsorship agreement
Canada’s number one casual dining brand and sports bar, Boston Pizza, has entered into a multi-year sponsorship agreement with UFC Canada. Its the first major marketing partnership for the UFC in Canada. Via Showdown Joe: This new agreement gives Boston Pizza locations in Canada the opportunity to provide guests with an enhanced UFC experience when […]
Overeem out of Strikeforce HW Grand Prix
News came out Monday that Alistair Overeem was removed from Strikeforce’s Heavyweight Grand Prix set to continue in September. Overeem, appearing on the MMA Hour this week, acknowledged that he was scheduled to fight Bigfoot Silva on September 10th, but thought that the date was too soon. He tells MMA Fighting that he was promised […]