Kevin Iole of Yahoo! Sports reported via twitter that the debut of Fight Camp 360: Pacquiao vs. Mosley scored a .5 rating on CBS this past Saturday morning.
The rating was very good considering the show was on network television on a Saturday morning.
Payout Perspective:
Nice ratings considering it was not the lead-in to the Final Four coverage and it was on at 9am on the west coast. Yet, many people tuned in to see the debut. A women’s tennis match served as the appetizer for Final Four Saturday. Although the match featured Maria Sharapova, it would have been nice to have CBS show Fight Camp right before the Final Four coverage. Saturday morning may have hurt the number of viewers watching live.
As for the show, it was standard behind-the-scenes stuff. Fight Camp 360 did not have the soundtrack that HBO 24/7 sported and so far Fight Camp has not provided a plot to follow going into future episodes. Also, no outside narration in Fight Camp. Overall, the episodes will show two very likable guys getting ready for May 7th. Of course, we’ve been introduced to “Pacquiao Time”.
Which behind-the-scenes show do you like better: Showtime’s Fight Camp 360 or HBO’s 24/7?
Can you be more specific and breakdown to us “common folk” what a .5 rating is? How many viewers is a .5 rating?
Thanks
Damn it. I missed it because I was looking for it on Showtime. I didn’t realize it was on CBS. I’ll have to watch it online or on-demand.
a .5 rating means HBO typically gets more viewers to watch 24/7 than showtime got with fight camp 360 on CBS and on showtime.
Not good.
5.4 share for CBS for the final four works out to about 18 million viewers, so I think .5 it works out to about 1.7 million viewers.
24/7 gets less then 500k viewers on HBO (with a few exceptions)
This is a lead in to a PPV event, so I think ratings are not as important as total viewership. The idea is to see how many of those viewers you can convince to pay $50 for the PPV. I’ll take a miserable rating on CBS to a strong rating on HBO as long as the total viewership on CBS is higher.
I wouldn’t read too much into ratings for a time slot like that. The prime time stuff will count for a lot in terms of generating numbers for the PPV and for general excitement for boxing if it does well.
I do wonder if CBS will do anything more then just the shows/commercials to promote the fight. Initially there was talk of a morning show in Vegas the week of the fight & Manny going to Letterman etc. Doubt that any of that will happen.
MMAPayout shouldn’t assume we know what a .5 rating is. Break it down next time. ( Semi-fail )