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UFC

Sponsor spotlight: Safe Auto Insurance – Part 1

November 30, 2010 by Jason Cruz Leave a Comment

MMA Payout had the opportunity to speak with first time fight sponsor Safe Auto Insurance and MMA Management company VF Elite Sports Agency about Safe Auto’s foray into sponsoring UFC fighters. The first part will focus on Safe Auto. The second part will focus on VF Elite Sports Agency.   Safe Auto and VF have entered into an agreement where Safe […]

Filed Under: Company Profile, Sponsorship Spotlight, sponsorships, UFC

The UFC Fan Base

November 29, 2010 by Kelsey Philpott

There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]

Filed Under: Featured, mainstream, marketing, sponsorships, UFC

Limited edition Silva watch available on Black Friday

November 26, 2010 by Jason Cruz 1 Comment

UFC middleweight champion Anderson Silva has partnered with watchmaker Meister in releasing limited edition watches with the identifiable Silva “killer bee” logo. The limited edition watches are available online at Meister’s web site. Only 50 of the 200 made will be available online. The remaining watches will be distributed to select Meister retailers. Via MMA Junkie: Previous special-edition […]

Filed Under: marketing, UFC

UFC-WEC merger means more jobs on the line

November 25, 2010 by Jason Cruz 13 Comments

This week’s expulsion of Gerald Harris from the UFC is a sign of things to come from the UFC. With the UFC-WEC merger, the UFC will expect more from its fighters, or they will be let go. MMA Fighting explains: The UFC has examined the cold, hard numbers of the merger and come to the […]

Filed Under: opinion and analysis, UFC

UFC 123 Prelims score solid 1.5 million viewers

November 23, 2010 by Jason Cruz 1 Comment

UFC 123 Prelims on SpikeTV garnered a strong audience of 1.5 million viewers for a 1.1 household rating. It earned a 1.31 in M18-49 and a 1.21 in M18-34. Spike TV confirmed this information in an email to MMA Payout. The numbers are tied for the third all-time highest “UFC Prelims” rating according to MMA […]

Filed Under: ratings, UFC

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