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NBA’s Hibbert tries mixed martial arts

December 3, 2010 by Jason Cruz 2 Comments

Yahoo Sports’ Ball Don’t Lie blog (via AOL Fanhouse) reports on the NBA center Roy Hibbert’s training program in mixed martial arts. The Indiana Pacers Center is one of the leading candidates for Most Improved Player for this season. Hibbert attributes his weight loss and newfound conditioning to MMA. You can see a portion of Hibbert’s […]

Filed Under: UFC

The Ultimate Fighter 12 Finale: 1.7 million viewers

December 2, 2010 by Jason Cruz 7 Comments

The Ultimate Fighter 12 Finale finished strong with a 1.3 household rating and an average of 1.7 million viewers. It received a 1.72 rating with M18-49 and a 2.13 in M18-34. This information was confirmed in an email from SpikeTV to MMA Payout. The quarter hour ratings for the 2 hour finale are as follows: 1.35    […]

Filed Under: ratings, TUF, UFC

Sonnen appeal hearing before CSAC Thursday

December 2, 2010 by Jason Cruz 2 Comments

Chael Sonnen will break his silence Thursday as he appeals the California State Athletic Commission ruling that he used a banned substance prior to his fight with Anderson Silva at UFC. 117. The CSAC fined Sonnen $2,500 and suspended his license for a year beginning Sept. 2, 2010. A huge hurdle Sonnen will face is his response to […]

Filed Under: CSAC, Drug Testing, regulation, UFC

Survey says UFC growth has peaked

December 1, 2010 by Jason Cruz 17 Comments

This week’s Sports Business Journal’s (subscription required) sixth annual reader’s survey believes that the UFC has peaked in its growth as a sports property. Among the questions posed to its readers, 53% of the responses indicated that the UFC has plateaued. The survey was conducted online over three weeks starting Sept. 27th. The survey question […]

Filed Under: UFC

Sponsor spotlight: Safe Auto Insurance – Part 2

December 1, 2010 by Jason Cruz 1 Comment

In the second installment of the sponsor spotlight on Safe Auto Insurance, we look at the agency that hooked it up with the world of mixed martial arts: VF Elite Agency. VF Elite Agency is owned and operated by John Fosco. The agency is based out of Chicago, Illinois and has a stable of fighters […]

Filed Under: sponsorships, UFC

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