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UFC

Ears to Joe: Lauzon fight banner pokes fun at himself

November 19, 2010 by Jason Cruz 2 Comments

Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]

Filed Under: marketing, sponsorships, UFC

TUF 12 Episode 10: 1.8 million viewers

November 18, 2010 by Jason Cruz 2 Comments

MMA Payout has learned that The Ultimate Fighter 12, Episode 10 scored a decent 1.3 hh rating with an average of 1.8 million viewers. Spike TV emailed the ratings information to MMA Payout today. TUF earned a 1.80 with M18-49 and a 2.10 in M18-34. Good ratings for these demographics. Qtr hours/ hh rating: 1.27   1.15   […]

Filed Under: ratings, TUF, TV, UFC

Analyzing the WEC & UFC Merger: Its Effect On the MMA Landscape

November 18, 2010 by MMAPayout Moderator 12 Comments

Last week, the UFC announced they would be absorbing the World Extreme Cagefighting (WEC) promotion under the parent Zuffa banner, taking on new Lightweight fighters and adding the Featherweight and Bantamweight divisions to the promotion. The WEC released the following statement detailing the merger: “As the UFC continues to evolve and grow globally, we want […]

Filed Under: Mergers and Acquisitions, opinion and analysis, UFC, WEC, Zuffa

Spike TV ratings for UFC 122 hits average of 2.2 million viewers

November 16, 2010 by Jason Cruz 6 Comments

UFC 122: Marquardt v. Okami, held this past Saturday in Germany scored an average audience of 2.2 million viewers on Spike TV. The event airing on tape delay in the U.S. delivered a 1.4 hh rating – a 2.00 in M18-49 and a 2.16 in M18-34. The information was confirmed by Spike TV in an […]

Filed Under: ratings, TV, UFC

UFC 122 attendance figures and gate

November 15, 2010 by Jason Cruz 11 Comments

MMA Junkie reports that this past Saturday’s UFC 122 in Olberhausen, Germany drew 8,421 fans for an estimated gate of $600,000. The figures were revealed in the post-event press conference. The numbers were less than the UFC’s last visit to Germany in June 2009. UFC 99 at the Lanxess Arena in Cologne drew 12, 854 and […]

Filed Under: gate, UFC

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