Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]
UFC
FX looking to add sports programming
The Sports Business Daily reports that Fox executives are looking to include sports programming in hoping to grow FX. They are looking at the Turner Network Television (TNT) model as a template for its foray into sports. Could this new strategy for FX mean an eventual home for the UFC? Via Sports Business Daily: The […]
Spike TV to show 12 “UFC Prelims” in 2011
Last week Spike TV announced that it would air “UFC Prelims” for 12 UFC PPVs in 2011. The first one hour prelim show will be this Saturday prior to UFC 126. According to the Spike TV release, “Spike has aired 13 “UFC Prelims,” beginning with UFC 103 in September 2009, with an average viewership of […]
Gretzky still more popular than GSP in Canada
Despite Dana White’s claim that Georges St. Pierre is more popular than Wayne Gretzky in Canada, a recent poll revealed otherwise. Via Sportsnet.ca: A Canadian Press-Harris Decima survey showed Gretzky outdistancing the mixed martial arts champion when respondents were asked to grade their opinion of Canadian celebrities. The national average was a grade of 7.29 […]