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UFC

UFC 121 Payout: Salaries show Lesnar at the top

October 28, 2010 by Jason Cruz 8 Comments

MMA Junkie reports the salaries from UFC 121. Despite his loss, Brock Lesnar topped the payroll with $400,000 earning more than the new champion, Cain Velasquez. The new UFC Heavyweight champion made $200,000 for his fight in addition to a $70,000 bonus for KO of the night. The rest of the payouts are as follows: Cain […]

Filed Under: payouts, UFC

UFC and WEC Set to Merge

October 28, 2010 by Kelsey Philpott 18 Comments

Ariel Helwani of MMAFighting.com has just posted an interview with Dana White in which the UFC President has announced the UFC and WEC will be merging effective January 2011. Payout Perspective: This is a topic that I’ve covered almost ad nauseam over the last two years with articles like Exploring a Possible Merger and interviews […]

Filed Under: booking, Featured, mainstream, UFC, WEC

UFC 121 Prelims: 1.5 million Viewers

October 26, 2010 by Kelsey Philpott 2 Comments

MMAPayout.com has learned that the UFC 121 Prelims on Spike TV generated a 1.03HH rating on the strength of 1.5 million average viewers on Saturday, October 23 prior to the pay-per-view portion of the broadcast. The program fared well among the traditional MMA audience with a 1.42 in each the M18-34 and M18-49 demos. Quarterlies: […]

Filed Under: ratings, TV, UFC

UFC opens third gym in Corona, California

October 25, 2010 by Jason Cruz 8 Comments

Amidst the media buzz of UFC 121, the UFC announced that it would open a third gym, its second Southern California location, in the Inland Empire/Corona, California. According to the UFC press release: The Inland Empire will now have their chance to experience all that UFC Gym has to offer. Just weeks after the grand […]

Filed Under: gyms, UFC

MMAPayout Report From UFC 121: Lesnar vs Velasquez

October 25, 2010 by MMAPayout Moderator 12 Comments

MMAPayout was on the scene for UFC 121: Lesnar vs Velasquez, which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event was headlined by the heavyweight title bout between Brock Lesnar and Cain Velasquez. KEY NOTES FROM THE EVENT: 1) UFC Marketing Campaign: Mission Accomplished – The “First Mexican […]

Filed Under: marketing, opinion and analysis, UFC, Zuffa

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