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UFC

CBC report skeptical about MMA as White announces Toronto UFC event in April 2011

December 15, 2010 by Jason Cruz 10 Comments

During last week’s lead-up to UFC 124, Dana White announced that the UFC would be heading to Toronto in April 2011. It will be the first event held in Ontario since MMA was legalized this year. Although the news created buzz within the MMA community, the CBC report on the announcement was tempered. Via Cagewriter: […]

Filed Under: Public Relations, UFC

UFC 124: Payout Perspective

December 13, 2010 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]

Filed Under: Featured, gate, mainstream, marketing, media, pay-per-view, sponsorships, UFC

Zuffa Files Trademark Infringement Complaint Against Ubisoft

December 13, 2010 by Justin Klein 6 Comments

On December 8, 2010, Zuffa, LLC filed a complaint against Ubisoft, Inc. in the United States District Court for the District of Nevada alleging trademark infringement based on the packaging for the Ubisoft video game, “Fighters Uncaged.”  (hat tip Robert Joyner). According to Zuffa, the “UFC® names and logos are trademarks that are owned by […]

Filed Under: legal, UFC, video games

White not fan of vote for UFC 124 fight of the night

December 12, 2010 by Jason Cruz 4 Comments

The UFC offered fans the opportunity to vote for Fight of the Night at UFC 124 Saturday night. The only problem with placing the power in the hands of the people is that the UFC cannot control the result. As it turned out, the fans voted for the main event, GSP v. Koscheck, as the […]

Filed Under: UFC

UFC Sponsorship Policies Hurting Fighters?

December 10, 2010 by Kelsey Philpott 15 Comments

Jonathan Snowden of BloodyElbow has written an interesting sponsorship piece that argues the combination of the UFC’s sponsorship policies and the bad economy are hurting the fighters. He also suggests that this confluence of factors has perpetuated the fight camp issue over the last year. As the UFC continues to record record profits at events around the world, […]

Filed Under: Apparel, Featured, financial, sponsorships, UFC

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