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UFC

Zuffa Gets Some Help From The Government in its Piracy Battle

March 4, 2011 by Justin Klein 3 Comments

In my earlier article, Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?, I described Zuffa’s multi-pronged attack against the piracy of its intellectual property. In that article, after addressing the different prongs of the attack, I concluded as follows: Despite all of its successes outlined above, it is important to remember that shutting down […]

Filed Under: legal, piracy, UFC, Zuffa

UFC on Versus 3 Prelims airing on Facebook

March 3, 2011 by Jason Cruz 2 Comments

Facebook live-streaming is here to stay for the UFC as it will air 2 prelim bouts prior to it airing on Versus tonight. In addition, Versus will have pre and post-fight shows on the channel similar to previous times on the network. Via MMA Junkie: The UFC’s Facebook page (www.facebook.com/ufc) has been used to stream […]

Filed Under: social media, TUF, UFC

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

UFC will be 3D Thursday

February 28, 2011 by Jason Cruz 5 Comments

MMA Junkie reports that UFC on Versus 3 will be in 3D for the first time in its history. Only those with 3D-capable TV sets through dedicated 3D channels will have the opportunity to see the event in 3D. Via MMA Junkie: “We’re really excited to start broadcasting UFC events in 3D,” UFC President Dana […]

Filed Under: new media, TV, UFC

UFC 127 attendance: 18,186 fans; $3.5 million gate

February 27, 2011 by Jason Cruz 2 Comments

MMA Junkie reports that attendance figures show that UFC 127 drew 18,186 fans for a gate of $3.5 million. UFC exec Marshall Zelaznik made the announcement at the post-UFC 127 press conference. Via MMA Junkie: The numbers marked a significant increase over the $2.5 million reported gate generated by the 17,831 attendees to the UFC’s […]

Filed Under: gate, UFC

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