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Mayhem appears on Fallon to promote TUF

September 20, 2011 by Jason Cruz Leave a Comment

On Thursday of last week, Jason “Mayhem” Miller appeared on Late Night with Jimmy Fallon on NBC to promote The Ultimate Fighter. Miller showed no signs of nervousness in his short spot on the show. Via NBC (h/t Cage Potato): Payout Perspective: With Rampage and Jon Jones on Jimmy Kimmel last night, the late night […]

Filed Under: Twitter, UFC

UFC 132: Payout Perspective

July 3, 2011 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 132 from the MGM Grand in Las Vegas, Nevada. The featured bout was Dominick Cruz defending his Bantamweight title againt Urijah Faber. Cruz defeats Faber in entertaining matchup Welcome to the UFC Dominick Cruz. A back and forth bout saw Cruz take control […]

Filed Under: Featured, gate, mainstream, marketing, pay-per-view, Public Relations, sponsorships, Twitter, UFC

UFC 131: Payout Perspective

June 12, 2011 by Jason Cruz 3 Comments

Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]

Filed Under: Featured, gate, social media, sponsorships, Twitter, UFC, xyience

Mainstream takes notice of UFC’s use of social media

June 11, 2011 by Jason Cruz 5 Comments

ESPN ran an article earlier this week about the UFC’s social media presence and its recent incentive programs for fighters to utilize Twitter as a means to publicize themselves. The UFC ranks second only to the NBA among sports leagues in social media presence. According to ESPN, the UFC has more than 5.8 million followers on […]

Filed Under: Public Relations, social media, Twitter, UFC

UFC Announces GSP vs Diaz for UFC 137

June 2, 2011 by MMAPayout Moderator 3 Comments

Yesterday on Twitter, UFC president Dana White announced that current UFC Welterweight champion Georges St. Pierre would be taking on Strikeforce Welterweight champion Nick Diaz on Oct 29th at UFC 137 from the Mandalay Bay in Las Vegas, stating “U wanted it! U GOT IT!!!” to his followers on the social networking site. According to […]

Filed Under: social media, Twitter, UFC

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