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UFC 145: Payout Perspective

April 22, 2012 by Jason Cruz 7 Comments

Welcome to another edition of Payout Perspective!  This time the UFC hit Atlanta for UFC 145 where the much anticipated fight between Rashad Evans and Jon Jones took place. Jones outclasses Evans Did the fight live up to its expectations?  Despite the hype, the outcome was never in doubt.  Jon Jones dominated Rashad Evans to […]

Filed Under: Featured, FOX, gate, social media, sponsorships, Twitter, UFC, xyience

King Mo ousted by Zuffa

March 28, 2012 by Jason Cruz 7 Comments

Tuesday was a bad day for “King” Mo Lawal as he was suspended by the Nevada State Athletic Commission 9 months and fined $39,000 for using Performance Enhancing Drugs. To compound the suspension, Lawal took to twitter to vent which lead to Zuffa cutting Lawal. As you may recall, Lawal tested positive for PEDs after […]

Filed Under: Drug Testing, Featured, legal, NSAC, Public Relations, regulation, Twitter, UFC, Zuffa

UFC announces quarterly twitter bonuses

February 7, 2012 by Jason Cruz Leave a Comment

The UFC announced via twitter its second set of quarterly twitter bonuses. Each fighter received $5,000 for their use of twitter. Most Followers: Junior dos Santos (@Junior_Cigano), Anderson Silva (@SpiderAnderson), Brendan Schaub (@BrendanSchaub) and Cung Le (@CungLe185). Biggest Percentage of Growth: Jake Ellenberger (@EllenbergerMMA,) Cung Le, Roy Nelson (@RoyNelsonMMA) and Rodrigo Nogueira (@MinotauroMMA) Most Creative: […]

Filed Under: payouts, Twitter, UFC

Have lunch with Anderson Silva before UFC 142

January 8, 2012 by Jason Cruz 3 Comments

Burger King is taking advantage of its sponsorship of Anderson Silva with a contest in anticipation of UFC 142 in Rio de Janeiro, Brazil. In anticipation of Silva’s twitter following reaching 1 million, a follower will have a chance to travel to Rio to see UFC 142 and have lunch with Silva at a Burger […]

Filed Under: social media, Twitter, UFC

Torres back after twitter termination

January 5, 2012 by Jason Cruz 5 Comments

MMA Fighting reported last week, Dana White reinstated Miguel Torres after he was let go 20 days prior for an inappropriate tweet. Torres had sent a quote from FX television show, “Its Always Sunny in Philadelphia,” which caught the ire of White. Via MMA Fighting: A soft-spoken Torres said he visited five different rape crisis […]

Filed Under: opinion and analysis, social media, Twitter, UFC

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