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Sponsorship Spotlight: Toyo Tires

June 2, 2011 by Jason Cruz 2 Comments

MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan.  […]

Filed Under: Apparel, Company Profile, Featured, social media, Sponsorship Spotlight, Twitter, UFC

FORM, Toyo and MMA Warehouse introduce “Go Time with Showtime” promotion

May 30, 2011 by Jason Cruz Leave a Comment

Form Athletics has teamed up with Toyo Tires and MMA Warehouse in promoting Anthony “Showtime” Pettis in preparation for his UFC debut this Saturday against Clay Guida. “Go Time with Showtime” offers weekly prizes to fans that offer well-wishes to Pettis via twitter. Via FORM Athletics press release: The promotion, aptly called Go Time with […]

Filed Under: Apparel, Form Athletics, social media, Twitter, UFC

UFC 130: Payout Perspective

May 30, 2011 by Jason Cruz 11 Comments

Welcome to another Payout Perspective. This time we look at UFC 130 held at the MGM Grand in Las Vegas, Nevada. In the main event, Quentin “Rampage” Jackson was too much for Matt Hamill. Rampage dominates Hamill Not the most impressive main event, but Rampage Jackson dominated Matt Hamill in positioning himself for a title […]

Filed Under: Featured, gate, marketing, payouts, Public Relations, Twitter, UFC

UFC offers bonuses under new Twitter policy

May 15, 2011 by Jason Cruz 1 Comment

The UFC announced this past week at its UFC Fighter Summit that it will offer bonuses to fighters using their twitter accounts. MMA Fighting reports that fighters will receive bonuses based on the number of their followers and the creativity of their tweets. As most have pointed out, the new policy comes with some risk […]

Filed Under: Twitter, UFC

Mosley-Pacquiao Payout Perspective

May 10, 2011 by Jason Cruz 11 Comments

Welcome to a special edition of Payout Perspective as we take a look at Saturday’s fight between Sugar Shane Mosley and Manny Pacquiao taking place at the MGM Grand in Las Vegas Nevada. Pacquiao dominates Mosley A simple equation can explain Saturday night’s performance: Pacquiao >Mosley = Joshua Clottey Although Mosley told everyone that he […]

Filed Under: boxing, Featured, gate, new media, pay-per-view, ratings, Showtime, sponsorships, Top Rank, Twitter

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