MMA Mania reports that Anderson Silva has signed a sponsorship deal with Burger King to represent the Whopper-maker in Brazil. We will likely see the BK on Silva at UFC Rio next month. Via web site Esporte.uol through MMA Mania: Anderson has a great identity with the brand, is an idol of many audiences, especially […]
sponsorships
SafeAuto offers “VIP at the UFC” prize package for UFC 133
SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare. (H/t: MMA Mania) Payout Perspective: One of the biggest moving […]
The Hispanic market and MMA
This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]
Boston Pizza and UFC Canada enter into sponsorship agreement
Canada’s number one casual dining brand and sports bar, Boston Pizza, has entered into a multi-year sponsorship agreement with UFC Canada. Its the first major marketing partnership for the UFC in Canada. Via Showdown Joe: This new agreement gives Boston Pizza locations in Canada the opportunity to provide guests with an enhanced UFC experience when […]
Xyience introduces Jones collector can, advises not to mix with alcohol
Xyience, the official energy drink of the UFC, announced the launch of its second in a series of its collector cans, this time featuring light heavyweight champion Jon “Bones” Jones. In addition, the back of the can will caution that the drink not be mixed with alcohol. Via Xyience: XYIENCE’s powerful affiliation with the UFC […]