UFC Heavyweight Frank Mir has signed a sponsorship deal with UFC’s official energy drink maker Xyience. Mir will be a brand ambassador for Xyience through 2012. Via Xyience press release: Like XYIENCE, Mir is based in Las Vegas and will be a key component of the brand’s marketing initiatives throughout the Southwest and Rocky Mountain […]
sponsorships
UFC 135: Payout Perspective
Welcome to another edition of Payout Perspective. In the main event, Jon Jones defeated Quentin “Rampage” Jackson to retain the Light Heavyweight title. Jones stops Rampage Jon Jones handled Rampage Jackson to retain his Light Heavyweight title. Its becoming apparent that Jones’ length is his greatest attribute. Jackson looked motivated, in shape and had the […]
Mayweather-Ortiz: Payout Perspective
Welcome to a special edition of Payout Perspective as we take a look back at Saturday’s fight at the MGM Grand in Las Vegas featuring Floyd Mayweather taking on Victor Ortiz. Mayweather wins via controversial TKO “Protect yourself at all times.” Oftentimes glossed over in instructions for MMA and boxing, Mayweather used this rule as […]
Tate signs deal with Toyo Tires
The Strikeforce welterweight women’s champion, Miesha Tate, has signed a sponsorship deal with Toyo Tires. Tate wore the Toyo Tires logo on her fight shorts when she won the title from Marloes Coenen in July. Via Toyo Tires press release: Tate is a native of Tacoma, Washington, and was the 2010 WMMA (Women’s Mixed Martial […]
MusclePharm signs two year pact with the UFC
MusclePharm announced that it will be the official nutritional supplement company of the UFC. The partnership will give Musclepharm space in the Octagon, on the UFC website and its Twitter and Facebook pages. Via MusclePharm press release: With the partnership, MusclePharm will now have exclusive in-ring placement, including its trademark MP logo on the Octagon […]