Xyience, the official energy drink of the UFC, announced the launch of its second in a series of its collector cans, this time featuring light heavyweight champion Jon “Bones” Jones. In addition, the back of the can will caution that the drink not be mixed with alcohol. Via Xyience: XYIENCE’s powerful affiliation with the UFC […]
sponsorships
Ranger Up “Out” As Sponsors for Strikeforce/UFC Fighters: Kennedy, Carmouche
MMAPayout recently reported that Zuffa had imposed a sponsor “fee” – similar to the UFCs – that impacted several Strikeforce fighters heading into the Strikeforce HW GP: Overeem vs Werdum event. This time, the sponsor fee will prevent MMA fighters Tim Kennedy and Liz Carmouche from wearing the Ranger Up brand during their upcoming bouts. […]
Michael Vick to sign endorsement deal with MusclePharm
NFL.com reports that Philadelphia Eagles QB Michael Vick is close to signing a 3 year $1.55 million endorsement deal with UFC sponsor MusclePharm. It would be the biggest endorsement deal Vick will sign after returning from 19 months in prison. Jason La Canfora of NFL.com writes that the endorsement deal would be for 2 years and […]
Kenny Powers, Faber and Jones in K-Swiss commercial
The latest K-Swiss/Kenny Powers commercial features Urijah Faber and Jon Jones as part of the K-Swiss team. In addition to Faber and Jones, other K-Swiss athletes join Powers in a funny ad for the brand. The premise of the commercial has Powers as the CEO of the company and he appoints different K-Swiss athletes to […]
Sponsor to provide walkout music for Diaz at UFC 137
MMA Weekly reports that Team Cesar Gracie has entered into a deal with Coalition Fight Music (CFM) to provide walkout music for Nick Diaz in his fight against GSP at UFC 137. The deal has CFM providing walkout music for any fighter under Team Cesar Gracie starting with Diaz as he challenges GSP for the […]