Just a couple of days before hosting their first MMA event since 2008, ProElite announced they have added Monster Energy and Coors Light as sponsors for Saturday’s event taking place in the Blaisdell Arena in Hawaii. ProElite, Inc. (PELE.PK) today announces that Monster, Inc. and Coors Light have signed on as presenting sponsors for the […]
sponsorships
MFC-Tapout Energy sign sponsorship deal
The MFC announced a sponsorship deal with Tapout Energy drinks. Terms of the deal were not disclosed although the MFC indicated that Tapout Energy would be prominently displayed during its next event October 7th. Via Mike Whitman at Sherdog.com: “The MFC has always taken great pride in being an organization that thrives on the support […]
Silva featured in Budweiser commercial for UFC 134
Anderson Silva is featured in a brief Budweiser commercial in leadup to UFC 134. Silva is racking up the mainstream sponsors for UFC 134 which already include Burger King and Nike in addition to a Brazilian soccer team. The short commercial entitled “Anderson Silva vs the Machine” has Silva delivering an elbow strike to a Budweiser […]
UFC-Harley Davidson announce multi-year partnership and “Hometown Throwdown” promotion
The UFC announced that it has entered into a multi-year partnership with longtime UFC sponsor Harley Davidson. The motorcycle maker became a core UFC sponsor in 2008. Harley Davidson will be featured across multiple UFC platforms including PPV, tv broadcasts, online and in the octagon. It will also be a partner in a newly announced […]
UFC 133: Payout Perspective
Welcome to another edition of Payout Perspective! This week we look at the much-maligned UFC 133 event in Philadelphia, Pennsylvania. In the main event, Rashad Evans took out Tito Ortiz to cement his spot as the number one contender in the Light Heavyweight division. Evans knees Ortiz for win Rashad Evans looked phenomenal and displayed […]