The Strikeforce welterweight women’s champion, Miesha Tate, has signed a sponsorship deal with Toyo Tires. Tate wore the Toyo Tires logo on her fight shorts when she won the title from Marloes Coenen in July. Via Toyo Tires press release: Tate is a native of Tacoma, Washington, and was the 2010 WMMA (Women’s Mixed Martial […]
sponsorships
MusclePharm signs two year pact with the UFC
MusclePharm announced that it will be the official nutritional supplement company of the UFC. The partnership will give Musclepharm space in the Octagon, on the UFC website and its Twitter and Facebook pages. Via MusclePharm press release: With the partnership, MusclePharm will now have exclusive in-ring placement, including its trademark MP logo on the Octagon […]
The state of MMA sponsorship
MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]
Condit replaces Diaz in UFC 137 main event
MMA Junkie reports that Carlos Condit is in the main event for UFC 137 versus Georges St. Pierre and Nick Diaz is out. Diaz failed to show for Tuesday’s presser in Toronto and today’s press conference in Las Vegas and was dropped from the card. With the insertion of Condit in the main event, his co-main […]
UFC 134 Rio – Payout Perspective
Welcome to another edition of Payout Perspective! This time we take a look at UFC 134 held in Rio de Janeiro, Brazil at the HSBC arena. In the main event, Anderson Silva knocked out Yushin Okami in the second round. First round KOs in the featured bouts The most surprising thing of the evening was […]