UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]
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UFC on FOX Network Debut: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]
Payout Perspective: Pacquiao-Marquez III
Welcome to a special edition of Payout Perspective in which we cover Saturday night’s fight between Juan Manuel Marquez versus Manny Pacquiao held in Las Vegas at the MGM Grand. Pacquiao wins decision over Marquez Unlike his past several fights, Pacquiao was not Superman as we can safely say that Marquez is Pacquiao’s kryptonite. Despite […]
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
Lauzon signs sponsorship deal with Gamma Labs
UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]