The Portland Business Journal reports that Respect Your Universe, Inc.(RYU) has struck a deal with the UFC to become an official event sponsor. Fans of MMA will begin seeing the name and logo of the clothing company based out of Portland, Oregon beginning at UFC 141. RYU is a publicly traded company that is led […]
sponsorships
UFC 140: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Toronto as the UFC made a stop at the Air Canada Center as Jon Jones defended his title against Lyoto Machida. Jones chokes out Machida Despite losing the first round, Jon Jones showed resolve to come back and defeat […]
Survey: UFC has growth potential but some still skeptical
The Sports Business Journal released its results from its annual reader’s survey. While the UFC received some praise, the most telling result was whether sponsors should align its brand with the UFC. According to the industry publication, of the 1,158 respondents to the question: “If you were a chief marketing officer, would you align your brand […]
UFC 139: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]
UFC weigh ins provide comedy, branding opportunity
UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]