UFC 129 in Toronto was the company’s first stadium show which set records for attendance, gate and bonuses. The bonuses were the biggest ($129,000) in recent memory. It also held the first of two UFC Expos held this year. In the end, the UFC had a substantial impact on the economy in Toronto. The card […]
sponsorships
Fitch signs deal with RYU
The UFC’s newest sponsor, Respect Your Universe, Inc. (RYU), has signed its first UFC star as it has entered into a deal with welterweight Jon Fitch. The Portland-based brand will sponsor Fitch at UFC 141 in his match with Johny Hendricks. Via RYU press release: “We are all very excited to have Jon join the […]
AT&T signs on as sponsor for Top Rank
The Sports Business Journal reports that Top Rank Boxing has signed AT&T as a sponsor to a six month deal that will include some of its marquee fights in 2012. The deal includes the anticipated “Super Fight” between Manny Pacquiao and Floyd Mayweather, Jr. in May. The details of the pact include Pacquiao’s May fight […]
RYU is newest UFC sponsor
The Portland Business Journal reports that Respect Your Universe, Inc.(RYU) has struck a deal with the UFC to become an official event sponsor. Fans of MMA will begin seeing the name and logo of the clothing company based out of Portland, Oregon beginning at UFC 141. RYU is a publicly traded company that is led […]
UFC 140: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Toronto as the UFC made a stop at the Air Canada Center as Jon Jones defended his title against Lyoto Machida. Jones chokes out Machida Despite losing the first round, Jon Jones showed resolve to come back and defeat […]