Anderson Silva appears on the cover of the latest Rolling Stone magazine in Brazil as Michael Jackson. The cover is another sign of the mainstream popularity of the middleweight champ in his home country. Mike Chiappetta of MMA Fighting tweeted that Silva has now secured a sponsorship from personal care company Philips. Silva counts blue […]
sponsorships
Report: Top 50 Ad Spenders in Sport include UFC sponsors
Sports Business Journal reports the biggest ad spenders in sports for last year as compiled by Nielsen Research. The UFC has four companies in the top 50 and only one (Anheuser Busch at number 2) is an official sponsor of the UFC. Direct TV(12), Best Buy (43) and Miller Coors (7) appear in the top […]
Inc. Magazine features Blue Grace Logistics UFC sponsorship
Inc. magazine’s June issue featured UFC sponsor BlueGrace Logistics and its marketing in the UFC. The article interviews CEO Bobby Harris and UFC agent Malki Kawa about the marketing. Via Inc. Magazine: Of all the peculiar places businesses advertise, a man’s backside may top the list. But in the world of mixed martial arts, it’s […]
UFC 146: Payout Perspective
Apex Sports Agency Acquires One Fighting Championship North American Brand Rights
Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]