Welcome to another edition of Payout Perspective. This time we look at the biggest card of the year: Silva v. Sonnen II at the MGM Grand Garden Arena. Silva KOs Sonnen in 2nd round Anderson Silva eluded a spinning back elbow from Chael Sonnen and began and assault with a knee to Sonnen’s chest which […]
sponsorships
U.S. military may cut sports sponsorships
TheHill.com reports that the House of Representatives will vote on whether military sponsorships in NASCAR and other sports including the UFC will continue. It appears that there will be a political battle on whether sports sponsorships will remain in the military’s budget. A similar measure failed to pass the House Appropriations committee last year. The […]
Showtime Weekend in Baja
Anthony “Showtime” Pettis spent a weekend working for his sponsor Toyo Tires and we get a video as a result. It appears as though “work” was pretty fun. Payout Perspective: A nice video capturing Pettis as brand ambassador for Toyo Tires offroading with his sponsor’s tires. Pettis is a fighter that could make the leap […]
Payout Exclusive: One FC’s Victor Cui
MMA Payout had the opportunity to speak with Victor Cui, the CEO of ONE Fighting Championship. Cui talked about the growth potential for Asian MMA, growth opportunities and sponsorships. Since officially launching the company in 2011, it has become the #1 MMA sports organization in Asia. It recently conducted a summit meeting of major players […]
Silva on cover of Rolling Stone Brazil
Anderson Silva appears on the cover of the latest Rolling Stone magazine in Brazil as Michael Jackson. The cover is another sign of the mainstream popularity of the middleweight champ in his home country. Mike Chiappetta of MMA Fighting tweeted that Silva has now secured a sponsorship from personal care company Philips. Silva counts blue […]