Welcome to another edition of Payout Perspective. This time we take a look at the much maligned card of UFC 149 from Calgary (dramatic Lance Storm pause) Alberta, Canada. In the main event Renan Barao defeated Urijah Faber to win the interim Bantamweight title. Barao dominates Faber Same game plan, same result. Renan Barao dominated […]
sponsorships
Spider visits Nike Headquarters
Fighters Only poses the question whether Nike will produce an Anderson Silva clothing line. Silva was recently pictured wearing a “Silva Knows” t-shirt as he visited Nike’s main headquarters in Beaverton, Oregon. Silva has been tweeting his visit and taking pictures. The Swoosh has sponsored Silva inside and outside of the Octagon for almost a […]
House votes down military sports sponsor ban
Politico reports that the House voted in favor of military sports sponsorships. A bi-partisan amendment seeking to cut $72.3 million in sports sponsorships was voted against 216 to 202. As we reported last week, the U.S. Army cut its sports sponsorship spending. Some proponents of the U.S. Army ban sought an expanded sponsorship ban and […]
Survey confirms UFC fans social media savvy
The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]
US Army sports sponsorships left off of 2013 budget
The USA Today reports that the U.S. Army is pulling out of NASCAR sponsorships in 2013. A bi-partisan bill which excluding sports sponsorships from the military budget was passed on Tuesday. The Army spent $8.4 million on NASCAR sponsorship alone for 2012. Opponents of sports sponsorship cite the lack of the return on investment of […]