The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]
sponsorships
The pro wrestling post: Eyeblack, WWE pre-PPV hype and Bellator to Thursdays on Spike?
Welcome to another edition of the pro wrestling post. Shawn Michaels deal with Eyeblack Former WWE superstar Shawn Michaels has signed an endorsement deal with Eyeblack. The company produces under-eye eyeblack with phrases and logo. Seattle Seahawks running back Marshawn Lynch is also sponsored by Eyeblack. The deal according to the press release allows Eyeblack […]
Blue Chip Sponsor Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments
AdvertisingAge reports that Anheuser-Busch, a major blue chip sponsor for the UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters”. Multiple advocacy groups have recently criticized UFC employees and fighters for using comments described as “sexist and homophobic.” A-B recently released a press release which stated the following: “We’ve communicated […]
UFC 145: Payout Perspective
Welcome to another edition of Payout Perspective! This time the UFC hit Atlanta for UFC 145 where the much anticipated fight between Rashad Evans and Jon Jones took place. Jones outclasses Evans Did the fight live up to its expectations? Despite the hype, the outcome was never in doubt. Jon Jones dominated Rashad Evans to […]
The pro wrestling post: WWE stock, Lesnar’s sponsors and TNA-Bellator working together?
Before we all sit down to watch one of the biggest hyped UFC fights of 2012, MMA Payout gives you the weekly pro wrestling post. WWE stock plummets to 52 week low Thursday Despite breaking records with its PPV buys for Wrestlemania 28, the WWE’s stock hit a 52 week low on Thursday. The depression […]