Interesting news came out last week when it was announced that Jon Jones would be wearing UFC branded gear for his fight this Saturday night. The UFC tells the USA Today that there will be more fighters wearing UFC gear in the octagon. Jones’s former sponsor, Form Athletics, went under, leaving Jones available to any […]
sponsorships
Fox Sports to run Saturday prime time
The Sports Business Journal reports that Fox Sports will have programming on Saturday night prime time for the next 28 of 32 weeks. This will include NASCAR, Major League Baseball, College Football as well as the UFC on Fox The UFC will only cover 3 of the next 28 Saturday night events for Fox on […]
Miller signs multi-fight deal with TapouT
UFC lightweight contender Jim Miller has signed a multi-fight deal with TapouT and will sport the brand in the main event of his fight May 5th on UFC on Fox 3 according to his representatives. In addition, TapouT will donate a percentage of limited edition t-shirts to the Daniel James Miller Foundation – a charity […]
Hennessy debuts Pacquiao commercial
Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week. The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]