UFC fighters Jamie Varner and Johny Hendricks have entered into a partnership with Reebok in which each will compete at The Spartan Race May 18th in Burnet, Texas. In addition, UFC head Dana White indicated that he met with Reebok heads Monday in what may be a sponsorship deal with the UFC. Varner and Hendricks […]
sponsorships
Rousey signs Xyience sponsorship deal
Ronda Rousey has signed a one year sponsorship agreement with official UFC sponsor Xyience. The monetary terms of the deal were deemed confidential. Via Xyience press release: Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events. “Ronda’s excellence in athletic […]
Nike releasing Jon Jones shoes, shirts on Friday
FighterXFashion reports that Nike will be releasing shoes and shirts for UFC Light Heavyweight Champion John “Bones” Jones this Friday. Shoes will be released in limited quantities at select NikeTowns in New York and Las Vegas and online at Nike.com. Jones is one of three UFC fighters with a Nike contract and is the only […]
Chris Camozzi takes stand against lowball fight sponsor offers
Chris Camozzi made some headlines pre-UFC 158 with a blog post which outlined a pattern of low offers made by sponsors. Camozzi called out the fighters and managers that take low offers which lower the standard for everyone. Camozzi wrote that despite UFC 158 being a big card it did not mean a windfall when […]
UFC 158: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 158 from the Belle Centre in Montreal where GSP defended his welterweight title against Nick Diaz. GSP dominates Diaz In a much anticipated match, Georges St. Pierre controlled Nick Diaz for 5 rounds and earned the unanimous decision. Diaz and […]