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Chris Camozzi takes stand against lowball fight sponsor offers

March 23, 2013 by Jason Cruz 10 Comments

Chris Camozzi made some headlines pre-UFC 158 with a blog post which outlined a pattern of low offers made by sponsors.  Camozzi called out the fighters and managers that take low offers which lower the standard for everyone. Camozzi wrote that despite UFC 158 being a big card it did not mean a windfall when […]

Filed Under: Featured, opinion and analysis, sponsorships, UFC

UFC 158: Payout Perspective

March 20, 2013 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 158 from the Belle Centre in Montreal where GSP defended his welterweight title against Nick Diaz. GSP dominates Diaz In a much anticipated match, Georges St. Pierre controlled Nick Diaz for 5 rounds and earned the unanimous decision.  Diaz and […]

Filed Under: Featured, gate, pay-per-view, sponsorships, TV, UFC

Toyo Tires resigns with UFC for 2013

March 11, 2013 by Jason Cruz 1 Comment

Toyo Tires has announced it has renewed its sponsorship agreement with the UFC. The extension through 2013 includes an expanded presence across the UFC’s multiple platforms. Via press release: “The UFC continues to be an incredible success story and has proven to be an outstanding marketing partner for Toyo Tires through the years,” said Amy […]

Filed Under: sponsorships, UFC

Payout Interview: Elie Deshe of VFD Marketing

March 8, 2013 by Jason Cruz 6 Comments

MMA Payout had the opportunity to speak with Elie Deshe, a partner at VFD Marketing.  Deshe and his organization represent several UFC fighters including Leonard Garcia, Travis Browne, Clay Guida and Nate and Nick Diaz.  We covered a couple interesting subjects including the Diaz Brothers, agent regulation and working with sponsors. VFD Marketing is based […]

Filed Under: Featured, marketing, social media, sponsorships, UFC

UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

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